THE MOST ILLEGAL BEER BREAKS LAWS FROM OVER 50 COUNTRIES WORLDWIDE.
CHECK IT OUT!
The only crime? It's made by women.
The only crime? It's made by women.
For this beer, women produced alcohol, worked night shifts, cleaned running machinery, lifted heavy kegs, drove trucks, and more. The entire process breaks various laws from many countries like Russia, India, Italy, Belize, Madagascar and the US. Find it ridiculous? Good. Because the most illegal thing should be outlawing equality.
Launch of an awareness campaign on womensday.
and created some PR Buzz.
D&AD Graphite Pencil / NYFestivals Bronze / Cannes shortlisted / ADC silver /
D&AD Graphite Pencil / NYFestivals Bronze / Cannes shortlisted / ADC silver /
With the Hastag #mostillegalbeer we raised awareness on social media while many influencers such as Stefanie Giesinger reposted us. Over night our the beer “Muschikraft” gained 1k followers.
Even though the Hashtag got banned on Instagram.
