CAMEL WORLDWIDE PITCH
CAMEL WORLDWIDE PITCH
The pitch brief: Develope a new asthetic for camel. In summary a new claim and a new visuality was needed. Short said the goal was to design posters, which you would put in you own livingroom.
For the ongoing worldwide pitch I was allowed to work with a international TBWA team on some routes.
First Route: Camel up life.
We believe, that in the ordinary, nothing extraordinary will arise. Let us dare to think. Let us dare to dream. Let us dare to change. And let us dare to escape conformity and step up. Let us Camel up life.
We show in a brightly colored way what it feels like to upgrade your life with camel.
Second Route: Camel your way.
We are in constant move. Never standing still. But those who only walk the flattened paths, will only see what thousands discovered before. Let us be curious again. Let us do the unexpected. Let us camel a new way.
We see illustrations that show calm places. The way to those place is made out of the smoke of the camel.
