More visibility for women's sports

Equal Play Day – the day on which women's sports become invisible in the media.

As the main sponsor of domestic sports, win2day has made it its mission to give female athletes the visibility they deserve. The result is a campaign that sends a strong message for greater equality.

February 20th is Equal Play Day. From this day on, women's sports are mathematically invisible in the Austrian media.
To be more precise, this corresponds to only 14% of all sports coverage.

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In addition to the campaign we also launched the Invisible Jersey together with the fashion label WHYAT in form of a launch event.

THE INVISIBLE JERSEY


A jersey with invisible writing that addresses exactly what we want to change: the invisibility of women's sport.

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