JÄGERMEISTER won Pitch
The early image of Jägermeister was old people drinking in pubs. Now the target group has changed to young party people, which do not identify with the old image.
Because of that, Jägermeister needed a new visual concept which suits the new positioning of the brand.
Jägermeister has 56 important ingredients.
So does have a perfect party too. Ingredients which make it unforgettable.
Into focus we put different party situations, which made the night to a special one.
