We break the big taboo of our time and talk about getting older.

The brand platform:

In an time age obsessed with youth, we say your life is not decreasing every year, it is getting richer every year.

We celebrate the joy of getting older. #JoyOfGettingOlder

The idea:
A campaign, that celebrates the #JoyOfGettingOlder in an iconic, joyful look.

With headlines applicable to all ages between 17 and 97, and thus, offering a new perspective on topics such as life goals, family, professional life, and hobbies.

Case Film

TASK AREA

Developement of the Concept / Design of the Corporate Campaign Identity / PR Ideas

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Erste Bank x Miles&More x Austrian Airlines Kreditkarten Launch
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