WELT AM SONNTAG
For the newspaper WELT AM SONNTAG we developed a campaign that aimed to attract more new readers. That's why we produced an out-of-home campaign that shows the different feelings while reading the newspaper. Reading WAMS is the opposite of the same Sunday routine: Every weekend new impulses, which allows your thinking to grow.
We show you up close what that growing feels like.
WELT AM SONTAG
WELT AM SONTAG
Therefore we show closeups of different face expressions.
Especally we bought the the skin such as the wirnkles into the fokus of the campaign.
TASTK AREA